Ticonderoga
Brief: Redesign 3 packages for an existing product
Role: Design, typography, illustration, layout, implementation, and photo editing
Student Project
Summary
Ticonderoga pencils are high-quality writing instruments known for their distinctive yellow color, smooth graphite cores, and durable design. With this packaging series, I wanted to emphasize everything the company does for sustainability, and bring that mentality to the packaging itself by creating a box out of seed paper. The design needed to feel classic, just like the brand itself, but with a slightly more minimal aesthetic to help emphasize the materials of the box.
Photos by: Acacia Goodwin